Wash with Water's New CMO, Upcoming Launches

Wash with Water, a sustainable personal care brand, has announced the appointment of Kristine Naylor as chief sales and marketing officer. The brand also announced upcoming launches for 2021.

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Naylor has managerial experience with companies such as Molton Brown, Babo Botanicals, and Mustela Natural and Specialty Sales.

Naylor, in partnership with the company's founder and CEO, Stephanie Pascarella, plans to expand the brand by collaborating with natural and clean beauty partners, growing the Wash with Water direct to consumer website, and continuing its movement to cleaning up in partnership with Surfrider Foundation and 1% for the Planet.

Wash with Water will introduce its coastal and ocean-friendly packaging in 2021 and plans to launch its sustainable packaging mineral sun care collection in summer, 2021.

Debuting winter 2021 will be two Wash with Water collections of safe and gentle skin care for both baby and mother:

• Fragrance-Free Baby Care Collection including four products: 3-in-1 baby shampoo, bubble bath and cleanser; Plant Butter, Lotion and Diaper Protection Cream

• Sweet Pea & Me Collection including three products: 3-in-1 baby shampoo, bubble bath and cleanser; Plant Butter and Hand Sanitizer

Naylor said, “I put my whole heart into building brands that people can believe in. Sharing sustainable ways for people to experience amazing plant-based products and at the same time help make a difference in their home, community and the planet is what led me to join the Wash with Water family."