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Wendy Rowe Named Creative Director at Max Factor

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Coty has announced its signing of makeup artist and beauty expert Wendy Rowe as global makeup artist and creative director for Max Factor.

In her new role, Rowe will be tasked with leading product innovation and playing key roles in education, training, content creation and public relations for Max Factor, which recently underwent a repositioning.

Related: Coty Professional Opens North American HQ

“I’m excited to be working with Max Factor in this role, which will give me the creative freedom to formulate amazing new products at affordable prices, bringing my experience in innovation to all women,” said Rowe. “As one of history’s most famous global cosmetics brands, I’m excited about helping to re-launch it for today’s modern woman, creating new ranges that are easy to shop and use. Throughout my career, I’ve seen the needs of women around the world evolve over time; they now need fresh and current solutions which we will be developing. I am very excited about the future of Max Factor; makeup is about people looking and feeling great.”

Previously: Coty's Camillo Pane Discusses the Beauty Giant's Future

Added Sheila Chaiban, Max Factor global vice president, Coty: “We are thrilled to have Wendy join Max Factor and look forward to what will be a truly collaborative partnership with her. Her passion for makeup, teamed with a real understanding of women and how to help them achieve what they want in as simple a way as possible, means that we knew she would be the perfect partner for us. We look forward to her fresh, modern perspective as well as her deep knowledge of the world of makeup artistry.”