China prestige beauty e-commerce sales reached $710 million in August 2020, which is a reported 61% increase over the same period last year, according to The NPD Group.
Skin care e-commerce sales increased 71% in China, and 59% of prestige beauty consumers purchased skin care products online in August.
In addition, face cream gained a 70% year-over-year growth.
Skin care sets and kits reportedly account for more than 34% of sales in China's e-commerce prestige beauty market.
Stanley Kee, managing director, APAC, The NPD Group, said: “While the makeup category is as big as the skin care category in the U.S., and fragrance is performing better than other categories in France, skin care is by far the biggest category in China, making up more than half of sales from prestige beauty consumers in the country. Consumers have obviously changed their skin care routine this year, focusing on self-care as they spent more time at home; and many of those using more products will likely stick with their new routine as life continues to normalize in China, helping the skincare category to maintain its sales momentum.”
