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How Beauty Brands Are Competing During Holiday 2016

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How are brands competing for consumers' interest?

Consumers go where the deals are, so beauty players are being forced to get savvy for holiday 2016, according to a new report from Kline. Key strategies include:

  • Online exclusive discounts
  • Free shipping (sometimes with no minimum purchase required), which is essentially mandatory in this age of Amazon Prime
  • Providing clear timelines of when orders must be placed in order to be on time
  • Offering bonus products or discounts on future purchases
  • Limited-edition giveaways, as in case of Kylie Cosmetics

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