How are brands competing for consumers' interest?
Consumers go where the deals are, so beauty players are being forced to get savvy for holiday 2016, according to a new report from Kline. Key strategies include:
- Online exclusive discounts
- Free shipping (sometimes with no minimum purchase required), which is essentially mandatory in this age of Amazon Prime
- Providing clear timelines of when orders must be placed in order to be on time
- Offering bonus products or discounts on future purchases
- Limited-edition giveaways, as in case of Kylie Cosmetics
