[podcast] EMV: Measuring Beauty Brand Momentum

EMV can be a strong indicator of which brands are on the upswing, offering key insights for competitors and investors.
EMV can be a strong indicator of which brands are on the upswing, offering key insights for competitors and investors.

In this wide-ranging episode of The Busines of Beautiful, Begley touches on:

  • Brands that "punch above their weight"
  • Digital savvy
  • Influencer engagement
  • The power of exciting products
  • EMV as a research tool for investors
  • And much more

Read more of Begley's thoughts on the impacts of social media here: Social Media is Reshaping Beauty Product Development.

To hear more of our series, listen to Experience Matters in Beauty Investment, featuring Tengram Capital's Rich Gersten.

 

 

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