Environmental Working Group Gets Into the Beauty Box Game?

Aug 26th, 2016

Jeb Gleason-Allured

When activists get into the beauty box business.

When activists get into the beauty box business.

The Environmental Working Group has attacked skin care products, released a controversial sunscreen report and has applauded P&G's creation of a fragrance ingredient no-no list. Now, it's launching its first beauty box.

For a donation of $65 or more, the organization will send donors a beauty box containing EWG-verified products, including Biossance's The Revitalizer, Cocoon Apothecary Rosey Cheeks Facial Cream, isoi Bulgarian Rose MoisturiZIP, MyChelle Refining Sugar Cleanser, Silk Theraputics C Advance Anti-Aging Intensive Serum -- Lemongrass, Silk Theraputics Nurture+, Silk+E Balanced Hydration and W3LL People Bio Bronzer Stick.

Beauty boxes have been challenged lately, but this one certainly has unique positioning.

A new collagen era for hair care with Col-Frag remastered ™

A new collagen era for hair care with Col-Frag remastered ™

Col-Frag remastered ™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing

Clean Beauty Sephora Hero Item Adobe Stock 317095763

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'The most polluting industries, pharmaceuticals and cosmetics, will be required to pay at least [80%] of the cost for micropollutant removal...'

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The directive will require the removal of more nutrients and micropollutants from urban wastewater, particularly those from "toxic pharmaceuticals and cosmetics."

PFAS have been used in cosmetics such as nail polish, shaving cream, foundation, lipstick and mascara to make products more durable, spreadable or water-resistant.

New Zealand to Ban PFAS 'Forever Chemicals' from Cosmetics

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CNBC noted the proposed settlement does not resolve tens of thousands of consumer lawsuits, some of which are scheduled to go to trial this year (2024).

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Brands that thrive in this dynamic environment will be the ones that pursue genuinely differentiated innovation that delivers real value and aligns with shoppers' shifting needs.

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Validated Claim Support will be on hand to assist brands in making their marketing claims stick. The clinical research company helps to back marketing claims through scientific data collection and custom tailored studies.

The #mydentity Guy Tang Reflect line of liquid demi permanent hair dyes is being recalled for potential contamination with nitrosamines.

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