How Beauty Shoppers Gift During the Holidays

Men and women don't see gifting the same way.
Men and women don't see gifting the same way.

The Body Shop's Global Gifting survey surveyed 1,950 men and women*, including 100 men and 100 women between the ages of 16 and 65 in the United States.

Nearly 60% of U.S. consumers (63% of women, 54% of men) shop at least two months ahead for special occasions, according to the research, the earliest of any country (ex: Japan, 11%). Nearly half of U.S. men shop at the last minute, compared to 37% of women.

More key numbers:

  • 65% of global respondents think that it is polite to wait before opening a gift; 35% think it is rude (39% women, 31% men)
  • 15% of U.S. consumers spend less on gifts for their partners than they did earlier in their relationship, with the first two years representing the peak of spending
  • 53% of U.S. survey respondents have experienced concern over what to buy (56% of men), while 43% of global respondents said that buying presents is stressful
  • More than 50% of U.S. consumers buy gifts for themselves on special occasions (29% don't)
  • 10% of men believe that how much money is spent is the most important thing, compared to 2% of women
  • 50% of U.S. consumers agree that it's the thought, not the expense that matters the most when receiving a gift
  • 41% and 31% of global and U.S. men, respectively, said they give their most thoughtful gift to their partner
  • 48% of respondents said they would give a more personalized gift this year

*Other countries surveyed: Australia, Brazil, Canada, Hong Kong, Japan, Saudi Arabia, South Korea, Sweden and the United Kingdom.


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