A trend from Euromonitor's report shows that senior consumers are using technology more.
Euromonitor has released its Top 10 Global Consumer Trends 2022 report, which defines the trends motivating consumer behavior and challenging business strategies in the new year.
Previously: 4 Beauty Drivers for 2022
Top 10 Trends:
- Backup planners: Consumers find creative solutions to purchase products or find the next best option.
- Climate changers: Environmental activism drives a net-zero economy.
- Digital seniors: Older consumers using technology.
- Financial aficionados: Consumers powered to strengthen financial literacy and security.
- The great life refresh: Personal growth and wellbeing becoming a focus.
- The metaverse movement: Digital ecosystems are transforming social connections.
- Pursuit of preloved: Consumers seek secondhand shopping and peer-to-peer marketplaces.
- Rural urbanites: Relocation to safer, cleaner and greener neighborhoods.
- Self-love seekers: Authenticity, acceptance and inclusion are at the forefront of lifestyle choices and spending habits.
- The socialization paradox: Comfort levels create conflicting return to pre-pandemic life.
Alison Angus, head of lifestyles at Euromonitor International, said, "Businesses need to transform alongside rapidly evolving consumer preferences. Reverting to a pre-pandemic playbook will not likely generate the same results moving forward.”
