Spate’s latest trend report on U.S. consumer search habits indicates a growing interest in instant locs, hybrid lashes and quercetin. Spate reports that the trends further reinforce growing trends in natural hairstyles and ingredient-conscious consumers.
There are 10.8K average monthly searches in the United States for instant locs—a growth of 73% since last year. It is a medium volume relative to other hair style searches and there is currently low competition and no market leaders.
Instant locs can be achieved with the consumer’s own hair, coinciding with rising trends in natural hairstyles.
Other trending loc styles include butterfly locs (150% increase), soft locs (45%), twist dreads (38%) and freeform dreads (25%).
There are 13.8K average monthly searches in the United States for hybrid lash extensions, a medium volume compared to other brow and eye services. It has increased 71% since last year with zero competition and no market leaders.
Other top lash-related trends in the eye makeup segment include cat eyelashes (75% increase) and fluffy lashes (45%).
There are 99.5K average monthly searches in the United States for quercetin, a flavonoid found in fruits, vegetables and plants. The monthly searches are a high volume compared to other supplement products. It has increased 56% since last year with medium competition and eight market leaders: MRM, Twinlab, Jarrow, Pure Encapsulations, Dr Axe, Now Foods, Thorne, and Douglas Laboratories.
Quercetin has anti-inflammatory and antioxidant properties and can be consumed as a supplement or applied topically in skin care. It is often paired with bromelain for similar anti-inflammatory properties.
Top related search terms include bromelain, benefit, what is, allergies, side effects and supplement.
Spate reports that the increase in supplement searches is a further indication of a consumer turn towards self-care and self-health, becoming more ingredient-conscious and interested in natural and effective solutions.