In a 2022 data report, Traackr ranked beauty brand/retailer performance in influencer content based on the criteria of visibility, impact and trust, which added up to a "brand vitality score."
The Top 50 performers as of October 2022 were Kylie Cosmetics, Sephora, Pat McGrath, L'Oreal Paris and Colourpop.
In our recent survey which proposed, are you concerned about the impact of deinfluencers on brand reputations? 52% of readers said yes and 48% said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.