There are a lot of reasons a beauty shopper may hesitate or resist making their first purchase from a brand. A lack of trust or relevant information on the product. Unclear value. A lack of urgency. Fortunately, these roadblocks can be addressed.
"Increasing Conversion with 1st-time Buyers," a free brand marketer briefing taking place Thursday, January 18, 2024 at 1:00 p.m. Eastern, will feature Sheri L. Koetting, founder of the beauty branding agency MSLK, and David Van Veen, MSLK's head of digital marketing, who will discuss:
- What instills confidence in consumers to make their first purchase from a brand
- Real-world examples of brands effectively addressing consumer needs
- Existing brand assets that naturally attract and engage new buyers
- Essential content and features that enhance the conversion process
The discussion will conclude with a live Q&A, allowing attendees to have their questions, concerns and challenges addressed by our experts.
Attendees will walk away with practical insights that will elevate their brands' appeal to new prospects and help optimize their websites for maximum impact.
Don't miss this golden opportunity to revolutionize your approach to digital conversion!