2023 Beauty Wrapped: Most Read Stories of the Year

Dec 8th, 2023

This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.

This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.

Jacob Lund at Adobe Stock

This year, readers racked up 1.5 million page views on Global Cosmetic Industry*, taking in the news of the day, the latest ingredient and packaging launches, exclusive trend reports, in-depth video interviews, and more. Below, we present the top reads of the last 12 months.

*Google Analytics, December 8, 2022-December 8, 2023

Discover Cobalt Labs: Your Partner in Innovation and Product Development

Discover Cobalt Labs: Your Partner in Innovation and Product Development

Unlock the potential of your product innovation with Cobalt Labs! Learn how our custom solutions help beauty brands fast-track high-quality products to market. Dive into our latest article to explore how we can accelerate your product development!

However, a unifying factor across all generations is the growing emphasis on wellness—75% of consumers prioritize feeling good over simply looking good, according to Circana.

Beauty in 2025: Growing Trends and Consumer Priorities

The beauty industry continues to display resilience and adaptability, cementing its position as a key driver across consumer goods and prestige markets.

Gen Alpha is reshaping beauty and body care with tech-savvy, socially conscious choices—driving the future of consumer trends.

How Gen Alpha is Shaping the Future of the Body Care Industry

Discover how Generation Alpha's values, tech-savvy nature, and $5.46 trillion economic potential are driving innovation in the body care industry.

Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.

The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends

2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.

According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.

Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends

Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.

'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'

The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood

Gen Z are socially conscious consumers who value ethical and sustainable practices.

Several factors are fueling this trend towards minimalism in beauty. At the forefront is the growing fatigue with cluttered bathroom cabinets, paired with an increased awareness of sustainability and ethical consumption.

Think Slow, Move Fast: Beauty Needs Less Clutter, More Impact

How is the trend toward "fewer, better products" shaping consumer behavior in the beauty industry?

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

Where is beauty going next? Our experts in longevity, Gen Z and Alpha, dermocosmetics, and more have some ideas. Join us to set the innovation agenda fro 2025 and beyond.

The 2025-2026 Innovation Agenda: Beauty Accelerate Topic and Speaker Program Revealed

Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives.

Research shows 45% of Gen Z and 50% of millennials are willing to stop using beauty brands that fail to prioritize inclusivity or social responsibility.

'Inclusivity is Good for Business. Period.' New SeeMe Index Data Reveals Beauty's Top Performers

"At a time when DEI faces increasing hostility and backlash, brand inclusivity is more important than ever," says Asha Shivaji, CEO and co-founder of the SeeMe Index.