At the 2013 Cosmoprof North America (CPNA), there is an extensive of range of things to see, do, discuss, partake in and more, and below are a few highlights for the event happening July 14–16, 2013, at the Mandalay Bay Convention Center in Las Vegas.
- Stop by the exclusive one-stop beauty shop for free sampling, Beautique, a new sampling concept that will be unveiled at the show. Pick up some of the latest up-and-coming cosmetics, skin care, nails, hair and some classic beauty favorites. As one of the first to bring customized sampling to a trade show, CPNA has created a fun sampling bar that will feature select exhibiting brands for a nominal donation. This gives exhibitors an opportunity to gain more visibility with buyers in attendance that might be overlooked otherwise, and all proceeds collected will benefit City of Hope.
- Additionally, CPNA presents a myriad of opportunities for success to its exhibitors. Key merchants Claudia Lucas, director of merchandising for beauty at QVC; Erica Evans, vice president of merchandising for beauty at HSN; and Wendy Pos-Cerveira, director of health and beauty at The Shopping Channel, will host a live Open-See to meet with exhibiting companies in order to look for the next hot beauty product. The live presentations will be only open to all Cosmoprof North America exhibitors and take place from 2 pm to 5 pm on Monday, July 15, 2013, in a private meeting room inside Mandalay Bay Convention Center, with video cameras recording each presentation.
- CPNA also has brought back its popular Emerging Beauty program. This program allows new manufacturers who have never been a part of the show to experience first-hand the business opportunities it presents. There are two sections within Emerging Beauty—one dedicated to finished products for retail distribution located in Pavilion A: Cosmetics and Personal Care, and the other dedicated to professional use for the salon industry located in Pavilion D: Professional Hair, Nails and Tools. The two areas are clearly marked and easily found on site.
- And other pavilions to seek out are the Discover Beauty pavilion and the Spotlights pavilion. These area are a hub of what is new and trending in beauty.
Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.