Cosmoprof North America debuted its 'Discover Green' program to meet the demans of environmentally friendly products. Cosmoprof's event in Las Vegas, July 24-26 will have a dedicated area to the program, showing companies dedicated to green, eco-friendly products in beauty.
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“Each year we see an increase in the amount of exhibitors displaying natural products and an increase in our buyers’ interests in natural products to meet the growing consumer demand,” says Daniela Ciocan, marketing director, CPNA. “Discover Green was established to meet the needs for both; exhibitors now have a focused platform to promote their unique, eco-friendly brands and buyers have a curated, central location to discover them.”