Fragrance Gets Back to Business: The Reinvention of the World Perfumery Congress® 2012

The American Society of Perfumers (ASP) is pleased to announce that Perfumer & Flavorist (P&F) magazine has been selected as the event organizer for World Perfumery Congress® 2012 (WPC 2012), providing fragrance industry knowledge, supplier and customer relations, and event expertise. Restructured based on an industry-wide survey and located in the United States in June 2012, WPC will deliver customized education on fragrance ingredients, formulation and consumer insights for raw material suppliers, fragrance manufacturers and brand owners, and a dedicated supplier exposition featuring an integrated ingredient education program. Uniting the industry’s stakeholders, WPC 2012 will educate, connect and inspire formulation success for local and global markets. Dates and location will be announced shortly.

“It’s our pleasure to relaunch WPC 2012, the fragrance industry’s premier technical and business event,” says Jeb Gleason-Allured, editor of P&F, ( the sister publication of GCI magazine) and educational program director of WPC 2012. “More than ever, as the fragrance industry gets back to business, innovative formulation, differentiating ingredients and technologies, and market knowledge are a must. We look forward to fostering a value-driven program for ongoing innovation and success.”

Dennis Maroney, president of ASP, adds, “The cooperation between our organizations harnesses a combined 170 years of unique dedication to the fragrance industry and refocuses WPC on the ingredients, formulation and consumer of perfume and fragranced products around the world.”

Program and speaker details and sponsorship opportunities will be announced shortly. Visit for more information and receive real-time updates by subscribing to the free weekly P&F e-newsletter Meanwhile, be sure to join the WPC 2012 conversation and networking on LinkedIn (group name: World Perfumery Congress) and Facebook (group name: World Perfumery Congress).

Additional details (as available and pertinent to branding, marketing, and market trends/data and consumer insights) will also be available on

About Perfumer & Flavorist magazine

In print, online and in person, Perfumer & Flavorist® and parent Allured Business Media bring more than a century of expertise to the latest global insights in formulation and applications, natural and synthetic raw materials (aroma chemicals, extracts, essential oils and more), technological breakthroughs, regulations, consumer insights, business news and trends. For more information, visit

About the American Society of Perfumers

The American Society of Perfumers is a nationally recognized nonprofit organization, founded in 1947, with a current membership of approximately 300 qualified perfumers. For more information, visit

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