[update] Sharon Chuter x BFA/Ipsy: Inclusive Beauty's Next Chapter

From left: Jenna Habayeb, chief brand officer, BFA Industries, and Sharon Chuter, founder, UOMA.
From left: Jenna Habayeb, chief brand officer, BFA Industries, and Sharon Chuter, founder, UOMA.

UPDATE: For a limited time, Beauty Accelerate's educational sessions are available for on-demand viewing for current and new registrants. Log in or sign up now for access through December 20, 2021.

In May 2021, BFA Industries (Beauty For All) announced that it had appointed Sharon Chuter, Uoma Beauty founder and CEO and founder of the #PullUpfo­rChange initiative, as a BFA adviser to provide guidance, inspiration and accounta­bility towards its inclusivity program’s progress.

As part of Beauty Accelerate Virtual 2021, Chuter and BFA chief brand officer Jenna Habayeb will discuss their partnership, BFA Impact, as well as the broader movement toward a more inclusive beauty industry.

The executives will review what the industry is getting right, where more progress is needed, as well as initiatives such as investments in Black-owned brands and expanded representation from—and improved internal hiring/career development among—focus communities.

Registration is now open.

See the whole program here.

About the Experts

  • After bringing Revlon to Nigeria, Sharon Chuter held roles at L’Oréal, LVMH and even Pepsi. Her experiences inspired her to found the first Afropolitan makeup brand, UOMA. Chuter has also helped hold organizations accountable for representation and practices via the @pullupforchange direct action movement, which fights for economic opportunities for Black communities.
  • Jenna Habayeb is the Chief Brand Officer of BFA (Beauty For All) Industries, home to subscription brands IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments. She has led marketing for brands such as bareMinerals, bebe, Burger King, TABASCO, 7 for all Mankind, Splendid, Tween Brands and more.
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