Smashbox had its first ever Jefacon event, a day long event featuring Latina entrepreneurs, on December 5, 2020.
The event was a collaboration with Patty Delgado, CEO and designer of Hija de tu Madre and Julissa Prado, founder of Rizzo Curls. The event was designed to touch on community, creativity, and brand building.
Throughout the day, Latinx entrepreneurs presented on topics such as unlocking creativity, handling finances and embracing culture.
Some speakers included Karla Martinez de Salas Vogue Mexico's editor in chief, Rachel Gomez founder of Viva La Bonita, Bricia Lopez, founder of I Love Micheladas and Super Mamas as well as Bianca Kea founder of Yo Soy AfroLatina.
There was even a workout session with VXN Workout founder Janet Jones Veloso.