Show attendees were able to take part in an ASMR video, which showcased the company's Sensational Beauty prototypes.
The ASMR experience prototypes included the following and more:
- Destress Ball Makeup Remover – A stress releasing makeup remover with biopolymers and a blend of bioactives that promote skin firmness, elasticity and overall wellbeing.
- Detox Charcoal Cooling Masque – An emulsion stick with a dual effect: a cool-feeling while detoxing the skin.
- Energizing Matcha Cooling Masque – An emulsion bar with a chilling sensation while energizing the skin.
- Melting Radiance Pearls – Waterless, melting pearls that promote well-aging and improved skin vitality.
- Super Healthy Glow Cooling Masque – An emulsion stick with healthy glow.
Danielle Wheeler, Americas technical director at IMCD, commented: “When we created Sensational Beauty, one of our goals was to launch a collection that would provide our customers with an unforgettable experience that could generate a sense of joy and wellbeing."