[video] in-cosmetics North America: Alternative Preservation and Detox Skin Care Innovation

Dec 4th, 2017

Audrey Latimer

Dr. Isabelle Imbert, global director, new technologies and business development, Ashland, stopped by Global Cosmetic Industry's booth at in-cosmetics North America to talk about alternative preservation and detox skin care innovation.

One new concept is naturally derived from hops. Watch the video to learn more. Cheers!

Cosmoprof Worldwide Bologna will be held at the BolognaFiere exhibition center, which covers a gross area of 200,000 square meters.

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Lucas Meyer Cosmetics by Clariant Beauty ColLABoration House inside view

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Unica Packaging Powder-Mix Airless Bottle for Liquid x Powder Formulations

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In-cosmetics Global is set to return to the RAI Amsterdam from April 8-10, 2025.

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'Health and wellness motivations are underpinning this consumer desire, with 46% of U.S. consumers citing moderate or extreme concern over their skin health in 2024, up from 38% in 2023...'

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"Euromonitor data shows that, since 2019, more U.S. consumers are looking for skin care features like dermatologist-tested, specific ingredients and clinical formulations, motivated by an underlying demand for safety, transparency and healthy living..."

Ron Robinson, BeautyStat

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While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

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As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

Ba25 Lynch Editorial

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Experiential marketing puts indie beauty center stage at san diego food & wine festival.

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Tapping longevity claims and elevated efficacy can allow marketers and R&D/product development teams to deliver more certainty and results to consumers.

Longevity Trends, Holistic Care & Elevated Efficacy: Coming Soon to Beauty Accelerate 2025

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