Ron Dorff is launching its first fragrance concurrently with the brand’s first store in North America. The signature fragrance was created in partnership with Scent Beauty and Firmenich perfumer, Lliad Ermenidis.
Related: Estée Lauder Launches Fragrance Line
Ron Dorff’s first fragrance, Discipline Sport Pour Homme, features a citrus blend of bergamot, lemon zest, cardamom and cucumber notes. It is available on the official Scent Beauty website, as well as in Ron Dorff’s U.S. flagship store in the SoHo neighborhood of Manhattan in New York City.
Claus Lindorff, founder and CEO of Ron Dorff, says, “In the last two years, the U.S. has become Ron Dorff’s number one market with over 35% of global sales, and New York has become our number one online city in the world with 15% of sales. This is why it makes strategic sense that our first fragrance is launched in the U.S., around the opening of our first U.S. flagship store in New York.”
Interview coming soon.