The $365 million U.S. active ingredient market is driven by consumers' desire for more efficacious products and their willingness to pay a premium for solutions that offer results, according to a new Kline Group report. The analysis identified four key areas that will spur the most opportunities in anti-aging, anti-pollution, skin care and other growth-leading categories.
Further reading: Skin Care Is Driving Actives Market Innovation and Growth
1. Marine Ingredients
Marine ingredients are derived from natural sources offer functionality in anti-aging and other key categories. Recent launches in the category include:
- Marine Mask
- Dr. Bragi Age Management Marine Enzyme
- Lipotec Cellynkage
- Lessonia Fucowhite
- Lipotec Pollushield
2. Stem Cells
Stem cell-based innovations offer sustainability and efficacy in skin care and other categories, according to Kline. Recent launches in the category include:
3. Osmolytes
Osmolytes can regulate the fluid balance, oxygen levels and volume of skin cells. Recent launches in the category include:
4. Biotechnology
Biotechnology will expand faster than any other active ingredient segment, according to Kline, in part due to the versatility of the technology. Recent launches in the category include:
