As we saw at the 2016 in-cosmetics in Paris, texture-shifting products are heating up. Offering textures that evolve from one state to another, such as a foam to a liquid, ingredient companies are getting into the game.
A new analysis from Mintel notes that a focus on texture can improve the consumer experience of moisturizing color cosmetics, which could eventually incorporate textures such as jellies and waters that improve spreadability and absorption.
Other transformation could include a cream or oil that could metamorphose into a powder, according to the Mintel story.
For a more comprehensive list of texture hacks for beauty and personal care products, read our coverage from the 2016 in-cosmetics Paris show floor.