BASF has developed Retinol 50 (INCI: Retinol (and) Polysorbate-20), an active containing high loads of ~50% retinol without BHA or BHT. According to the company, BHA and BHT are considered ingredients of concern by some consumers and have been included on clean beauty lists such as Clean at Sephora and Conscious Beauty at Ulta Beauty. This ingredient will enable brands to comply with these clean beauty lists.
“With the addition of Retinol 50 to our portfolio, BASF continues to meet consumer and industry requirements for clean-conscious beauty products,” said Nader Mahmoud, vice president of business management for personal care, North America. “As a key supplier of retinol to the market, BASF Care Chemicals must continue to optimize our portfolio and innovate for the market demands of today and the future.”
Retinol 50 is the most recent addition to BASF’s portfolio of retinol offerings. With this launch, the company is expanding its offering of clean-conscious beauty solutions in the well-aging category to not only improve the signs of aging, but also address future challenges around sustainability, digitalization and innovation.
See archived: Sephora Launches Clean at Sephora