Retail | Global Cosmetic Industry

TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”

The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores

The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

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TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

'Cyber liability insurance provides coverage for data breaches—hacking incidents, payment info exposure,' says Kenneth Hegel of Epic Insurance Brokers & Consultants. 'Especially important of you are storing any customer data or you sell DTC alongside retail.'

The Retail Insurance Rules Beauty Brands Can’t Ignore

Within the company’s operating segments, Sally Beauty Supply delivered the strongest performance. Segment sales increased 4.1% to $521.2 million, while comparable sales rose 2.5%, reversing declines seen a year earlier.

Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise

Beyond Time: Intelligent Longevity for Skin and Hair

Beyond Time: Intelligent Longevity for Skin and Hair

Discover how Peptid4® Light MB and BioTech4 AntiGray redefine beauty longevity by acting at the biological origin of pigmentation, delivering even skin tone and restoring natural hair color with long-lasting, science-driven results.

The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.

The 15 Most-Viewed Beauty Brands on TikTok Shop

Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.

Executives point to strong alignment between Rhode’s engagement-driven strategy and Sephora’s global platform.

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

Ulta is pushing aggressively toward full-funnel integration, collapsing discovery, comparison and transaction into a single step within Google’s ecosystem.

Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery

Retailers are racing to secure presence at the point of intent.

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

La Roche Posay Announces Retail Expansion

La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide

The partnership marks a pivotal scaling moment for Erly, which has built early traction through founder-led activations, boutique distribution and strong repeat purchase rates in its first year on the market.

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.

2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

COSRX Expands Amazon U.S. Lineup with Renewed Toner Pads

Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line

COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.

Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.

Investigations suggest a covert marketing strategy utilizing very young micro-influencers to encourage compulsive purchasing among vulnerable groups, specifically those under the age of 10 to 12.

Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.

'The most valuable thing we can do with this capital is remove the operational friction, focus the best talent in the business on the work they are genuinely brilliant at which will unquestionably unlock innovation adding more value to our clients and our community—that is truly where the magic happens,' says Jane Walsh, CEO, SEEN Group (at center, pictured with the company's management team). 'No one tool or one capability in isolation, but in the compounding effect of a team that is operating at its fullest. Clients feel that. The community feels that. The quality of the work reflects it.'

Micro-Creators, Macro Growth: SEEN Group Scales Its Influence Engine

The centerpiece of this next phase is Community X SEEN (CXS), the group’s proprietary influencer platform dedicated to micro- and nano-creators.