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Brick and Mortar
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Devices/Tech
The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Featured
Sponsored
Kromboost™: Provital's Upcycled Protein Bioactive for Stronger, True Color
Upcycled barley protein bioactive that strengthens hair, deepens hydration and protects dyed color from heat damage. Up to 152% less breakage, 166% better color retention in rinse-off vs placebo. Halal, Cosmos approved, vegan. 2% dose.
Brick and Mortar
M&S and Sephora Team Up to Bring Sephora to 100 UK Stores
Read the latest issue
September 2026
Top Headlines
Sponsored
Kromboost™: Provital's Upcycled Protein Bioactive for Stronger, True Color
Brick and Mortar
Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion
Hair Care
Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty
Bath & Body
LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza
Latest
Brick and Mortar
Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout
The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.
Brands & Products
Inside Ardell's DUO Underlash Glue & Remover Launch
Ardell's Brand Director, Jennifer Johnson, talks about the features and the differentiating factor that set the new DUO Underlash Glue & Remover apart.
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Brick and Mortar
Ulta Beauty Taps PacSun CEO Brieane Olson for Board
Olson brings more than 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership.
Fragrance/Home
LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half
Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.
Brick and Mortar
Sephora Shrinks the Store, Expands the Experience with New Boutique Format
Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.
Fragrance/Home
Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Skin Care
The Top 15 Brands & Retailers Dominating Beauty AI Citations
PLUS: 4 Actionable Takeaways for Product R&D & Marketing
Brick and Mortar
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
Digital/E-commerce
Ulta Beauty Taps Domino's Tech Veteran Kelly Garcia as CTO to Accelerate AI Strategy
Ulta recently launched its Ulta AI shopping assistant and integrated with Google Gemini to enhance product discovery and personalization.
Digital/E-commerce
The Top Sites ChatGPT is Using for Beauty Recommendations
Reddit dominates as editorial and retail sites shape AI visibility. But that's not the whole story.
