CVS Launches Beauty Club as Part of its ExtraCare Program

Jan 6th, 2011
Abby Penning

CVS pharmacy has launched ExtraCare Beauty Club, a beauty club program that is an extension of its ExtraCare Loyalty Program. The program provides ExtraCare cardholders who register their cards with additional rewards on beauty purchases and other beauty-specific benefits. Beauty Club members will receive a 10% off beauty shopping pass upon enrollment, $5 in ExtraBucks rewards with every $50 beauty purchase, and $3 in ExtraBucks rewards on the member's birthday, as well as special beauty offers throughout the year. Members will also receive monthly e-mail newsletters with exclusive coupons, tips from experts and new product information. "Because of our ExtraCare program, we know our customers and what they want from their beauty shopping experience at CVS/pharmacy," said Cheryl Mahoney, vice president of beauty care for CVS, and the ExtraCare Beauty Club helps CVS and its customers further advantage of this knowledge. To learn more, visit www.cvs.com/beautyclub.

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