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Estée Lauder Teams Up with Unidays in New Gen Z Strategy

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The Estée Lauder Companies has partnered with Unidays, a student affinity networking which provides Gen Z college students access to exclusive offers from brands.

Previously: Getting the Gen Z consumer mindset.

The program aims to build brand relationships with young consumers. Students create an account on myunidays.com; codes can be accessed via the Unidays website or app, and applied, along with the verified student email, to purchase discounted products.

Brands currently live on the platform include:

  • M.A.C – 10% off
  • Clinique – 15% off
  • Too Faced – 10% off

Related: Estée Lauder Releases Q3 2018 Financials