Shop Lit Live Delivers Livestreaming Beauty

Oct 11th, 2021

Tony Scianna

Shop Lit Live is a live-streaming shopping app that offers beauty showcases from industry leaders and interactive online shopping.

Shop Lit Live is a live-streaming shopping app that offers beauty showcases from industry leaders and interactive online shopping.

Shop Lit Live is a live-streaming shopping app that allows beauty companies to showcase its products and consumers to shop at home while still receiving the social interactions and real-time information flow of shopping in a physical store.

Related: 1010data: Online Makeup Sales Trending Upward

Shop Lit Live’s beauty partnerships include Fenty Beauty, Tarte, MAC Cosmetics and others. Savage and Fenty Beauty live-streamed a fashion show in September during New York Fashion Week.

Brown Girl Jane has entered Sephora.com.

Brown Girl Jane Enters Sephora

Brown Girl Jane was named the winner of the inaugural Sephora Beauty Grant in partnership with The 15 Percent Pledge earlier this year.

Ulta Beauty is facing competition from Sephora amid a wider slowdown in beauty; that said, the U.S. market is on target to grow through 2026.

Ulta Beauty Signals Slowdown in Beauty Growth

Overall U.S. market unit performance is expected to remain steady through 2026, per Circana, with some consumers shifting their spending to mass.

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

New Shatterproof And Highly Customizable PET Dropper Bottles For Prestige Beauty Brands

New Shatterproof And Highly Customizable PET Dropper Bottles For Prestige Beauty Brands

The Shatterproof, Customizable and Recyclable PET droppers that you have been waiting for.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."