20 Years Old and Still a California Baby

California Baby this year is celebrating its 20 year anniversarey, after starting off as a new mom's quest for natural baby shampoo. The brand is now known for its natural skin care products for babies, kids and sensitive adults.

“I couldn’t be more proud of what California Baby has accomplished in just 20 years,” said Jessica Iclisoy, founder and president. “I’ve been in this business since before natural products were a ‘trend’ and I’m proud to say that California Baby was the first company to say no to sodium lauryl sulfate and took it upon myself to find an alternative. Now, even people who aren’t into organic are starting to understand that sulfates are very drying and damaging to the skin. We’ve come a long way in 20 years. We look forward to a bright future ahead, creating more natural products for the whole family.”