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L’Oréal Paris Launches First Travel Retail Campaign

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L’Oréal Paris has launched its first ever travel retail campaign, per The Moodie Davitt Report.

The campaign, running for three months, is on display at Paris’ Charles de Gaulle Airport and Singapore Changi Airport. It features the company’s new Color Riche Shine lipstick, which was created in response to the trend for “plump, lacquered and ‘intensely’ pigmented lips.”

“Against a backdrop of increasing democratization for travel, L’Oréal Paris, the beauty sector’s leading brand, synonymous with made-in-Paris chic and accessible luxury, plays a major role in meeting travelers’ different aspirations,” L’Oréal Travel Retail told the publication. “It is the ideal offer for middle-class travelers, particularly from China, who are now the drivers for the brand’s growth.”

Related: Cosmetics and Perfumes Dominate the Growing Travel Retail Market