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[survey] How Women Really Feel About Beauty, Age and Media

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AARP has released its 2019 report "Mirror/Mirror: AARP Survey of Women's Reflections on Beauty, Age and Media."

The report surveyed 18+, millennial, Gen X and Boomer women on the importance of beauty in their day-to-day lives, unmet beauty needs and representation in the media. 

The survey found:

  • Overall, 89% of women say beauty and personal grooming are at least somewhat important to them (43% very important, 47% somewhat important).
  • When it comes to the definition of beauty, the top three answers were kindness, morals/character/values and personality. 
  • The respondents' top motivators for focusing on beauty were to feel clean, to take care of themselves and to be healthy, while secondary motivators were to appear attractive.
  • On average, women use six beauty and personal grooming products each day, devote at least 30 minutes per day to their beauty and personal grooming regimen and spend $40 per month on beauty and personal grooming products.
  • Fifty-three percent of Boomer respondents said they feel ignored by the beauty and personal grooming industry. 
  • Seventy percent of women ages 40+ want to see more perimenopausal and menopausal beauty and personal grooming products.

For the full report, please visit www.aarp.com