gci

Current Issue cover

Beauty Brands Livestreaming in Coronavirus-impacted China

Contact Author
Close
Fill out my online form.

Beauty brands are seeing success in China due to livestreaming and vlogging techniques, despite the coronavirus outbreak and "staying inside" policies affecting the country.

In the wake of the coronavirus outbreak, the beauty industry in China seems to be excelling through livestreaming platforms like Douyin and Little Red Book, as well as by video campaign techniques, according to an article on Jing Daily.

Related: Influencer Marketing Trends for 2017

Beauty vloggers can create these low-effort videos anywhere and without much editing. The accessible and creative makeup tutorials are mainly created and viewed by millennials, followed by Gen Z, according to the article.

Jing Daily reports that “staying inside” policies resulting from the coronavirus may be producing more of these beauty vlogger/livestreaming opportunities and may drive e-commerce traffic.