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Kanebo's First New Brand

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To go with Japan-Asia-company-Kanebo-brand-recall,FOCUS by Kyoko HASEGAWA In this picture taken on September 14, 2013 Japanese cosmetics company Kanebo employees attend to a customer in Tokyo. Japanese cosmetics giant Kanebo faces a tough battle repairing its brand image with consumer confidence at "rock bottom" after its products left ugly blotches on customers' faces, observers say. AFP PHOTO / Yoshikazu TSUNO

Kanebo Cosmetics announced the launch of the company's first new major products in 10 years. They will be available in Japan as of September 15, 2016. Further, Kanebo will continue to make new products available in Southeast Asian countries in November, as well as in Europe and Russia starting in 2017.

Total, Kanebo has 24 skin care and makeup items lined up for launch, targeting women who want natural and natural beauty. “We will strengthen our weak skin care product (business),” said Kanebo president Masumi Natsusaka. “We want to make the new brand our representative brand.”