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UK 2020 Beauty Sales: a Final Tally from CTPA & Kantar

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In 2020, the color cosmetics market decreased 25%.

The CTPA Annual Report for 2020 has been released, in whick Kantar details the state of the U.K. cosmetic market in 2020.

Related: Study: UK Consumers Embrace Minimal Skin Care

Sector Year-over-year Change by Value

  • Color cosmetics decreased 25%

  • Fragrance decreased 13%

  • Skin care decreased 5.9%

  • Hair care decreased 3.2%

  • Toiletries increased 8%

Sector Share of Category by Units (December 2020 vs December 2019)

  • Toiletries: 58.3% vs 53.5%

  • Hair care: 16.3% vs 17.7%

  • Skin care: 16.9% vs 18.4%

  • Color cosmetics: 6% vs 7.7%

  • Fragrances: 2.5% vs 2.7%

Online vs In-store Shopping

Prestige beauty had more than 55% of its annual sales made online; 20% of total sales were made from a mobile phone.

The research showed that more than 40% of shoppers are happy to continue online shopping.

Related: Consumers Prefer Virtual Makeup Try-Ons

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