Allure magazine wants to change the way its readers think about aging and it's starting by omitting the popular industry term "anti-aging."
According to a recent Allure magazine article, the publication will no longer use the term as it feels it is "subtly reinforcing the message that aging is a condition we need to battle—think antianxiety meds, antivirus software or antifungal spray."
Allure made the announcement of giving "anti-aging" the ax on the cover of its September issue which features actress Helen Mirren.
For the full article, please visit: www.allure.com
