Former chief merchant of Sephora, Margarita Arriagada, recently launched Valdé, a brand that offers refillable lipsticks.
Previously: Makeup by Mario Launches at Sephora
Arriagada founded the brand in an effort to reduce the carbon footprint and eliminate single-use plastic pollution.
The Valdé Armors are collectible vessels that protect and personalize the refillable lip products. They are made of a zinc alloy and molded, hand-polished and coated in liquid gold.
The creamy satin lipstick formula, Ritual, was developed in Italy and is rich with hyaluronic acid, flaxseed oil and Bidens pilosa botanical extract.
The formula, which is launching in eight different shades, is said to soften, smooth and replenish the lip's natural moisture barrier.
Valdé is vegan, clean and cruelty-free.
Products in the collection include:
- The Storybook Set: Create your own personalized Valdé Armor + Lip Set with your choice of Armor, formula, shade and engraving.
- Individual Refills: Each refill comes in a sleek, golden metallic carrying case.
- 3 Refill Gift Set: Includes your choice of three lipstick shades or balm plus complimentary storybook display and storage box.
- 4 Refill Gift Set: Includes your choice of four lipstick shades or balm plus complimentary storybook display and storage box.
Arriagada said: “I created Valdé to speak to women’s resilience and inner strength when we allow ourselves to discover and embrace all we are meant to be. This is precisely the journey I went through in the development of this lip brand. The creative process challenged me to come face to face with my biggest fears and vulnerabilities. Once you feel strength in who you are, you know your power. My mission is to encourage women to realize their infinite potential and reimagine our relationship with beauty, to draw deeper meaning and strength. This is the heart and soul of Valdé."
She continues, “My mother will always be my greatest inspiration. She was a powerful force—all five feet of her. Valdé is my homage to her—her fearlessness, her femininity, her self-determination. Lipstick was her armor; more than decoration, it was a way to honor herself and project to the world how strong and capable she felt inside."
