Jenny Shimizu Named Face of Hourglass' Girl Lipstick Collection

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Hourglass, one of social media's favorite brands of the last year, is embracing the 90’s trend by naming former model, Jenny Shimizu, the face of its new Girl Lipstick Collection.

The collection is made up of 20 different lipstick shades with names such as Protector, Activist, Innovator and Visionary, which are meant to help recognize the good in those who wear the shades.

Accompanying Hourglass’ new collection is the #GirlForGood social campaign. By visiting www.girlforgood.com, users are encouraged to share a photo of themselves or a friend using one of the names of the 20 Girl lipstick shades. The company hopes that this campaign will create a sense of positivity and inspiration.

Carisa Janes, founder of Hourglass, said, "Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model. It's imperative that we are sharing stories, like Jenny's, of confidence, inspiration and of making a difference."

Video: Hourglass GIRL Lip Stylo with Jenny Shimizu #GIRLFORGOOD