Lauren Conrad Beauty Launches

Lauren Conrad announced the launch of her new Lauren Conrad Beauty brand that is rooted in eco-friendly products with clean ingredients. 

Further reading: Rare Beauty by Selena Gomez is Coming Soon

Items in the collection include:

• The Lip & Cheek Tiny in Peony ($20)
• The Lip Gloss in shades Raspberry, Rose Quartz and Dawn ($18)
• The Lipstick in Shell ($20)
• The Lipstick in shades Juneberry, Poppy, Dahlia and Shell ($20)
• The Liquid Highlighter in Pearl ($26)
• The Liquid Eyeliner in Onyx ($25)

In keeping with its eco-friendly mission, the collection features a single component, fully recyclable lipstick tube.

Lauren Conrad Beauty is:

• Vegan
• Cruelty-free
• Certified-clean
• Peta-approved
• Ethically sourced
• Paraben-free
• Synthetic fragrance-free

Conrad's philosophy, according to the brand's website, reads, "We’re committed to creating beautiful products that are clean, environmentally friendly, ethically sourced, and vegan so you can feel good about what you’re putting on your skin. It’s time to fall in love with your beauty routine again.”