IT Cosmetics is collaborating with Skin Match Technology for a digital shade finder based on a database of more than 100 brands, 6,000 products and 112 different skin tones.
Previously: A New Era of the Test-and-Trial Experience
The AI cross-matches the existing product that the customer is using with the IT Cosmetics inventory in the database in order to find correct foundation match, including the correct CC+ cream and matching concealer for the customer's skin type and tone.
Sais Skin Match Technology co-founder and CEO, Estella Benz, said: “Fifty-seven percent of consumers don’t buy cosmetics because consultations are absent, consumers truly depend on brands to be there for them which is why Skin Match Technologies digital solutions are adaptable to any market to allow brands to always be there for their consumers and provide a truly innovative service no matter what.”
