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Selena Gomez Launches Rare Beauty

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Rare Beauty

@rarebeauty / via Instagram

Selena Gomez took to Instagram to announce the launch of her makeup brand Rare Beauty. 

Rare Beauty by Selena Gomez is expected to launch at Sephora and RareBeauty.com in Summer 2020. 

A post on the brand's Instagram reads:

"We are just getting started. This is makeup made to feel good in—let’s do this together. Coming summer 2020."