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Shiseido Gets Mobile and Compact with Playlist

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Playlist represents Shiseido's focus on creating products for on-the-go consumers who relate to buying products online.

Portable brands are all the rage. Now, with Shiseido's global innovation revamp is underway, the company has introduced its new functional and compact line of skin care and cosmetics, Playlist.

The line includes products such as the Skin Texture Veil Moisturizing product, which adds luster and gives users a runway-ready shininess to the skin, and Skin Enhancing Face Color, available in four shades, which  the Color was vivid, which offer a natural color and cover blemishes, while offering moisturization from argan oil and a citrus scent.

View the full range here.


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