Beauty companies are getting smart about right-sizing cosmetics, scaling products down to make them more portable or to ensure they can actually be used up prior to expiration. Now comes news that MAC Cosmetics is going bite-sized.
The company has launched Little MAC, which are tiny travel-sized versions of the beauty brand's popular full-sized products.The line includes Zoom Lash/Sized to Go, which is a mascara with a three-sided fiber brush. It comes in packaging of 30 ml or less.
Other Sized to Go offerings include lip gloss and its Pigment of loose colored powder, also in 30 ml or less.