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Social Media Users Can't Get Enough ColourPop Cosmetics

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For the month of August 2019, ColourPop Cosmetic reigned supreme among social media users. 

Cherry Pick specializes in tracking engagement and "valuable expressions of intent to purchase beauty products" on social media. The company reportedly tracked engagement such as "I Want This!" and "Need!" and compiled "The Cherry on Top Beauty Report" for the month of August 2019. 

August 2019's Top 10 Color Cosmetic Brands

  1. ColourPop Cosmetics
  2. Anastasia Beverly Hills
  3. Benefit Cosmetics
  4. Kylie Cosmetics
  5. Huda Beauty
  6. Nars
  7. Fenty Beauty by Rihanna
  8. Charlotte Tilbury
  9. Urban Decay
  10. Tarte

Top Color Cosmetics Claims, Benefits and Ingredients

Cheek Palette

  • Claim: Cruelty-free
  • Benefit: Smoothing
  • Key ingredient: Kaolin

Highlighter

  • Claim: Hydrating
  • Benefit: Long-wearing
  • Key ingredient: Carnauba

Eyeshadow

  • Claim: Cruelty-free
  • Benefit: Long-wearing
  • Key ingredients: Rose

Mascara

  • Claim: Vegan
  • Benefit: Volumizing
  • Key ingredient: Vitamin B5

Foundation

  • Claim: Oil-free
  • Benefit: Long-wearing
  • Key ingredient: Glycerin

Face Primer

  • Claim: Oil-free
  • Benefit: Hydrating
  • Key ingredient: Hyaluronic acid

Lip Balm

  • Claim: Cruelty-free
  • Benefit: Hydrating
  • Key ingredient: Coconut

Lipstick

  • Claim: Paraben-free
  • Benefit: Long-wearing
  • Key ingredient: Coconut

Top Products

  • Cheek category: Lite Stix—ColourPop Cosmetics
  • Eye category: Strawberry Shake Palette—ColourPop Cosmetics
  • Face category: Luminous Foundation—Anastasia Beverly Hills
  • Lip category: Lipstick—Nars