Spate's newest trending report analyzed more than 20 billion search signals in the United States to curate the top current trends.
Related: Skin Care 2021
Nail Decals
Salons are still closed and consumers are looking for at-home options for fun nails this spring.
On average, there are 42.9K searches for nail decals every month, and interest has grown 36.0% since last year. While the majority of searches are consumer-driven, Dippy Cow is a brand leader in the space; however, categories like holidays and designers are trending with nail decals.
Freckle Pens
Faux-freckles are another spring time trend, giving consumers a sun-kissed, fresh-faced look.
On average, there are 6.3K searches for freckle pens, and interest has grown 89.3% since last year. Lime Crime is the top brand associated with freckle pens.
Spate recommends participating without actually launching a freckle pen. Instead, consider how long-lasting eyeliners and brow pencils could serve the same function as a freckle pen and be multi-purposeful for the consumer.
