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What the Beauty Industry Can Expect During the 2016 Holiday Season

Nov 15th, 2016
Audrey Latimer
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Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
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Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
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The brand is anticipating to more than double its Sephora business, while continuing its momentum in e-commerce, bringing the business to nearly $30 million in revenue next year.
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In 2025, YSE Beauty experienced 120% revenue growth and expects to deliver more than 80% growth in 2026.
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Lumson strides into the future with FREE, its new metal-free pump
Sponsored
Lumson strides into the future with FREE, its new metal-free pump
Lumson strides into the future with FREE, its new metal-free pump notable for excellent technical performance, effortless comfort, reliable unchanging accuracy even in the long-term, and it has already earned the prestigious RecyClass certification
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The cosmetic company would see a loss of around $600 million in investment.
TPG Withdraws $600M Investment in Anastasia Beverly Hills
As reported by Bloomberg reporter Allison McNeely, TPG Inc. exited most of its stake in Anastasia Beverly Hills, according to people familiar with the matter.
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'At Bobbi Brown, we’ve always understood that customers want products that work with their lives—not against them,” said Lahnie Strange, senior vice president and global general manager of Bobbi Brown Cosmetics.
Bobbi Brown Cosmetics Launches in the U.S. Amazon
Bobbi Brown Cosmetics joins The Estée Lauder Companies’ growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store like Origins and Clinique.
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Founded in 2018, Sukoshi is known for its curation of over 200 brands from Korea, Japan and across Asia.
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
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Flower Knows' popularity has been fueled by its unique, artful packaging, viral social media campaigns and strategic retail partnerships.
Flower Knows Enters Ulta Beauty
"Entering Ulta marks a significant milestone in Flower Knows’ international expansion and represents an important step in tailoring our brand to the needs and preferences of U.S. consumers,” says Gong Fang, partner and chief marketing officer of Flower Knows.
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Nicola Formichetti, M•A•C Cosmetics global creative director, said, 'I'm so excited to welcome Chappell Roan as M•A•C's new brand ambassador. She is one of the most exciting and powerful artists of this generation; a true creative force who uses beauty as a form of bold, emotional storytelling.'
Chappell Roan Named M•A•C Cosmetic Global Brand Ambassador
The Grammy-winning singer-songwriter said, "Partnering with M•A•C feels full circle. This brand has always made space for people like me; since day one, they've embraced art, queerness, drag and self-expression."
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In 2025, Circana expects that Q4 prestige fragrance sales will post low single-digit growth and once again exceed $4 billion in the U.S.
2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth
Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.
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“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone's Color of the Year 2026 Inspires Serenity and Fresh Starts
The 2026 color of the year, Pantone 11-4201 Cloud Dancer, serves as a symbol of calm, signaling new beginnings in a frenetic society.
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Notable is the revised fiscal guidance for 2025, where prior net sales were at $12.0 billion to $12.1 billion. Net sales have been adjusted to reflect their growth at approximately $12.3 billion.
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Ulta Beauty has released its Q3 and nine-month results for 2025, showing steady momentum as the company begins to execute its Ulta Beauty Unleashed Strategy.
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