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Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.
New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform
“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said co-founder Sean Riordan.
Jan 7th, 2026
With a collection of 40 aromatic expressions, each scent is crafted using high-end perfume oils engineered to mirror the original inspiration, achieving a match rate of over 90% while maintaining its own elegant identity.
Luxury-Inspired Fragrance Brand Match Launches in the United States
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026
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Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Beauty is experiencing a clear shift in how young people approach beauty.
The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?
Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.
Dec 16th, 2025
Chanel has announced BTS member Jung Kook as global ambassador for fragrances and beauty.
Chanel Appoints BTS Member Jung Kook as Global Ambassador for Fragrances and Beauty
Jung Kook said, "For me, Chanel is a pioneering house that cherishes its timeless heritage while constantly reinventing itself with modernity..."
Dec 11th, 2025
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
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Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Unica Packaging’s Triple-Mix Bottle is a new three-chamber packaging designed to simplify the delivery of complex multi-formula products. The Triple-Mix Bottle uses a unique single pump design that ensures effortless dispensing of your multi-formula product.
Nov 4th, 2025
In 2025, Circana expects that Q4 prestige fragrance sales will post low single-digit growth and once again exceed $4 billion in the U.S.
2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth
Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.
Dec 5th, 2025
“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone's Color of the Year 2026 Inspires Serenity and Fresh Starts
The 2026 color of the year, Pantone 11-4201 Cloud Dancer, serves as a symbol of calm, signaling new beginnings in a frenetic society.
Dec 5th, 2025
eos Cashmere Body Mists are available in eight scents.
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.
Dec 5th, 2025
The 2025 Black Friday and Cyber Monday campaign period was Nov. 12 through Dec. 1. The 2024 Black Friday and Cyber Monday campaign period was Nov. 13 through Dec. 2.
TikTok Shop Sees Over $500M in Sales During BFCM Weekend
This holiday season, TikTok sees exponential growth during the four-day shopping period, driven by personalized, discovery-driven shopping in real-time.
Dec 4th, 2025
Sweet Tooth Lemon Pie includes fragrance notes of Italian bergamot, candied lemon zest, condensed milk and graham cracker crust.
Sabrina Carpenter Adds Sweet Tooth Lemon Pie to Fragrance Collection
“This fragrance feels fun, happy, and a little nostalgic which is the perfect combination," said Carpenter.
Dec 2nd, 2025
The collection comes to life through a collaboration with Pininfarina, the Italian design house.
Lancome Celebrates 90 Years with New Italian-Designed Collection
Lancôme celebrates 90 years with a new collection of classic products redesigned by Italian design house Pininfarina.
Dec 1st, 2025
The transaction will be led by Palix Unlimited, alongside David Benedek, founder of the brand.
LVMH Makes Minority Investment in BDK Parfums
Joël Palix, founder of Palix Unlimited, said, "From day one, our mission was clear: identify the ideal partner to support BDK Parfums’ creative ambition and artistic independence..."
Dec 1st, 2025