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Clive Christian Acquired by EME

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Clive Christian is being positioned for its next level of growth.

EME Investments 6 Ltd. has acquired uber luxury fragrance brand Clive Christian. EME comprises private investors, including Sir Brian Souter, Ann Gloag, EME Capital and Perscitus Advisers, the family office of Jon Moulton.

Previously: The Most Expensive Smell in the World

Brand founder Clive Christian will dispose of a majority stake in the company, but will continue as its creative director. Amy Nelson-Bennett will serve as group CEO. She previously led the turnaround of Molton Brown.

“Today’s luxury consumer is looking for products and experiences that are truly unique and genuinely crafted," said Nelson-Bennett. "The potential to grow both parts of the business in the UK and internationally - by remaining firmly committed to the values of true luxury and our position at the very top of the market - is immense. Building on the Clive Christian heritage and ethos of designing the best of British luxury, but injecting new momentum and investment, is what will fuel that growth. It’s a unique brand and business opportunity I’m honored to be leading.”

Of the new, Christian said, “This is a wonderful opportunity for the company. Clive Christian is a brand that in both fragrance and interiors has remained true to the genuine markers of a luxury brand: unsurpassed quality, craftsmanship, uniqueness and creativity. The brand is unapologetically British, heraldic, opulent and committed to producing the absolute best in its field regardless of cost. I am delighted to welcome such experienced investors who share my passion for excellence and vision for the brand. This is an exciting time for Clive Christian, our employees and our growing number of discerning customers around the world.”