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Hairitage by Mindy McKnight Expands Portfolio

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Mindy McKnight, founder of Hairitage and YouTube personality with more than five million subscribers.

Hairitage by Mindy McKnight is strengthening its partnership with Walmart with the launch of 18 new hair care products.

Related: YouTuber Mindy McKnight and Maesa Group Launch Hair Care Line

Hairitage will grow from 16 to 32 SKUs with its new wet line products, which will be available in 4,320 Walmart doors and online at Walmart.com. 

The launch includes an assortment of 18 products that cleanse, condition, hydrate, restore, hydrate and style, including a heat protectant spray, scalp exfoliator, curl enhancing foam, shampoos, conditioners and more. 

Hairitage products are safe and effective for all hair types from 1A to 4C with clean, naturally derived formulas that are free of sulfates, phthalates, parabens, gluten, aluminum, mineral oil, and are color-safe, vegan and cruelty-free.