Paul Mitchell Launches Clean Beauty Collection

Oct 20th, 2020

Jeb Gleason-Allured

Clean ingredients and sustainable packaging take center stage in Paul Mitchell's Clean Beauty range.

Paul Mitchell has launched a Clean Beauty collection of hair care featuring formulas with "the highest level of natural origin," featuring clean, ethically sourced ingredients, as well as recyclable bio-based packaging produced from sugarcane.

Previously: Paul Mitchell's AI hair device.

The range includes the Clean Beauty Everyday Shampoo, which boosts shine and adds bounce to the hair. The formula, which comprises 83% natural origin materials, includes organic, cold-pressed argan oil and aloe vera to offer gentle cleansing. It is scented with a citrus eucalyptus fragrance. The formula is color-safe, vegan, and sulfate-, paraben-, gluten- and cruelty-free.

The range also includes;

Clean Beauty Repair Leave-In Treatment
Clean Beauty Repair Leave-In Treatment
Clean Beauty Repair Conditioner
Clean Beauty Repair Conditioner
Clean Beauty Repair Shampoo
Clean Beauty Repair Shampoo
Clean Beauty Anti-Frizz Leave-In Treatment
Clean Beauty Anti-Frizz Leave-In Treatment
Clean Beauty Anti-Frizz Conditioner
Clean Beauty Anti-Frizz Conditioner
Clean Beauty Anti-Frizz Shampoo
Clean Beauty Anti-Frizz Shampoo
Clean Beauty Hydrate Conditioner
Clean Beauty Hydrate Conditioner
Clean Beauty Hydrate Shampoo
Clean Beauty Hydrate Shampoo
Clean Beauty Everyday Leave-In Treatment
Clean Beauty Everyday Leave-In Treatment
Clean Beauty Everyday Conditioner
Clean Beauty Everyday Conditioner
Clean Beauty Everyday Shampoo
Clean Beauty Everyday Shampoo

The bio-based packaging is 90% derived from "sustainably and ethically harvested" sugarcane to cut greenhouse gas emissions. They are also 100% recyclable and designed with a low-profile cap that reportedly uses 46% less plastic than the standard Paul Mitchell cap.

The formulations include organic botanicals produced on a bio-dynamic farm. Products are manufactured using 100% "certified clean energy."