2019 was a busy and disruptive year for beauty and personal care. From the decline of makeup to the growth of intimate care, the industry reminded us that its only constant is change. Despite the revamp, consumers still sought out familiar brands while also giving a few new ones a chance to impress.
Cherry Pick specializes in tracking engagement and "valuable expressions of intent to purchase beauty products" on social media. The company reportedly tracked engagement such as "I Want This!" and "Need!" and compiled "The Cherry on Top Beauty Report" for 2019.
Top 5 Color Brands
- ColourPop Cosmetics
- Huda Beauty
- Anastasia Beverly Hills
- Fenty Beauty by Rihanna
- Jeffree Star Cosmetics
Top 5 Skin Care Brands
- Farsali
- Fourth Ray Beauty
- Tatcha
- Murad
- Pixi
Top 5 Bath and Body Brands
- ColourPop Cosmetics
- Fenty Beauty by Rihanna
- Lush
- Anastasia Beverly Hills
- Merci Handy
Top 5 Hair Care Brands
- Redken
- Arctic Fox
- Olaplex
- Amika
- Matrix
Cherry Pick's 3 Takeaways from 2019
- Brands by YouTube stars are holding strong.
- Classic brands are losing their grip.
- Consumers want their brands to stand for something.
